WHAT COOKIES ARE
Cookies are information saved on the hard disk of the user’s terminal and which are sent by the user’s browser to a Web server and which refer to the use of the network. Consequently, they allow to know the services, the sites visited and the options that, surfing the net, have been shown. In other words, cookies are small files, containing letters and numbers, which are downloaded to the user’s computer or mobile device when visiting a website. Cookies are then sent back to the original site on each subsequent visit, or to a another website that recognizes these cookies. Cookies are useful because they allow a website to recognize the user’s device.
This information is therefore not provided spontaneously and directly, but leaves a trace of the user’s browsing on the net.
Cookies perform different functions and allow you to navigate between pages efficiently, remembering user preferences and, more generally, improving your experience. They can also help to ensure that the advertisements shown while browsing are of interest to you and that the marketing activities carried out comply with your preferences, avoiding unwelcome promotional initiatives or not in line with the user’s needs.
While browsing a site, the user can also receive cookies on his terminal that are sent from different sites or web servers (so-called “third parties”), on which some elements may reside (eg: images, maps, sounds, specific links to pages from other domains) on the site he is visiting.
Therefore, there may be in this respect:
Direct cookies, sent directly from a site to the user’s device.
Third-party cookies, coming from a third party but sent on our behalf. This site uses third-party cookies to facilitate the analysis of our website and its use (as described below).
Furthermore, depending on the purpose of using cookies, these can be distinguished in:
Technical cookies: they are used to allow the transmission of a communication over an electronic communication network or to provide a service expressly requested by the user. They are not used for other purposes. In the category of technical cookies, whose use does not require the user’s consent, the following are distinguished:
Navigation or session cookies: they guarantee normal navigation and use of the website (e.g. to authenticate and access restricted areas). The use of these cookies (which are not stored permanently on the user’s device and are automatically eliminated by closing the browser) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) necessary to allow safe and efficient exploration of the site.
Analytics cookies: if they are used only to collect information in aggregate form, on the number of users who visit the site and how they visit it.
Functionality cookies: allow the user to navigate based on a series of selected criteria (e.g. language or services to which he adhered) to improve the service rendered to the user.
Profiling cookies: they are aimed at creating profiles related to the user and used to send targeted promotional messages according to the preferences shown during his browsing on the net. These cookies can be used for these purposes only with the user’s consent.
HOW COOKIES ARE USED FROM THIS SITE
- know the total number of visitors on an ongoing basis in addition to the types of browsers (eg Firefox, Safari or Internet Explorer / Microsoft Edge) and operating systems (eg Windows or Macintosh) used;
- monitor the performance of the site, including how visitors use it, as well as to improve its functionality;
- customize and improve the online user experience; is
- allow user profiling, for targeted and personalized promotional purposes according to the preferences and interests expressed by the user on the net, both on this site and outside of it.